Email marketing for the holidays

5 easy tips to improve the way you approach your emails during the holidays.

1 Spend time to brainstorm a concept

Before you start sending out emails, it is important to take some time to plan out your email marketing content and strategies. Some people underestimate the importance of planning ahead. This means that they will have a huge amount of work to do just shortly before Christmas. The rush can also lead to some mistakes, such as forgetting important information and rushing the material. Ideally, you should actually start planning months in advance. Many companies start thinking about their Christmas marketing as early on as during the summer! Many small businesses might not have enough resources to work so early in advance. If that’s your case, working out your Christmas marketing strategies around September or October is actually a really good idea. You’ll have plenty of time to make changes if needed, and you don’t need to rush it to the very last minute.

2 Don’t forget to include specific mentions of your holiday offers in the headline.

In order to entice your readers and get them to click through, you need your headline to tease the value you want to deliver. Make it clear that you have a sale or a special opportunity, and use the headline as an opportunity to attract people.

“Boring or not, you know they’re always under the tree! All socks 50% off”

The headline above is a good example of what you have to aim for. It has a warm personal touch. The humor in it is a bit self-ironic: people often receive socks from their relatives as a basic gift! The joke makes people smile, and the wording of the title also references Christmas, by mentioning the tree. In addition to that, it also clearly mentions the product advertised (socks) and the special offer (50% off) for the holidays.

3 Reference the holiday period

It’s very important to mention Christmas / the Holidays in your marketing material. This is particularly important if you are introducing a sale a few months in advance. It is a good way to remind people that this is the best time to make purchases and get deals on items they want. Some people will instinctively be triggered to buy during special sales periods, such as Black Friday, or Christmas sales.

4 Make it warm, fun and personal

Christmas is a time of joy, warmth and happiness. You need to reflect these characteristics in your emails and create a nice holiday vibe for your readers. This way, you will be able to match the current mood of people and get the perfect holiday vibe for your brand. Using software tools like EMMA can be a great way to manage your email and improve the potential of your format.

5 Keep it short and concise to maximize appeal.

Many customers receive countless sales email all year long. Their inbox is even more active around the holidays. This is when most companies have sales, and push their products and services as hard as possible, trying to reach people. For this reason, you should keep your emails short and effective. Ideally, the reader should be able to read the whole thing in under a minute and get a good vibe of what you offer at a glance. Aim for emails with a compact word count. Anywhere from 50 to 150 words is a good starting point. Avoid anything over 200 words. It’s simply too long for a sales email, let alone for the one you’re sending through the holidays!

If you follow the simple tips described in this article, you will be able to maximize your holiday marketing, and create fantastic email content that’s truly effective and persuasive. Keep in mind that this period is one of the most important sales opportunity through the year, and it is absolutely vital to make sure everything goes as smoothly as possible.




*** This is a Collaboration post***